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Today, at a press conference held at the
Campidoglio, the Mayor of Rome Gianni Alemanno
and the President and CEO of Automobili
Lamborghini, Stephan Winkelmann, announced that
from April 26th to May 8th, Roma Capitale will
star in a great new event to promote the “Made
in Italy”.
On the 150th anniversary of Italy’s unification,
Lamborghini chooses Rome as the main stage for
the international presentation of its brand-new
super sports car, Lamborghini Aventador LP
700-4, created in Italy but destined to be
revered and appreciated all over the world, as
confirmed by the orders received so far, which
have already overcome 12 months’ production.
To offer visual support to such announcement,
one specimen of the new Lamborghini Aventador LP
700-4 has been put on display right outside the
Campidoglio.
Over a period of two weeks in springtime Rome,
the Bull from Sant’Agata Bolognese will become
the true protagonist. A series of fascinating
initiatives are scheduled to take place in the
capital city in order to entertain Romans and
tourists alike on the occasion of the Easter
festivities.
Lamborghini Aventador LP 700-4 is the latest
addition to the super sports line-up by the
Italian prestigious brand and is also the
fastest and more powerful mass-produced
Lamborghini ever created.
Building on an impressive tradition including
models such as Miura, Countach, Diablo and
Murciélago, the new vehicle, fitted with a
twelve-cylinder engine, represents the new
benchmark for the super sports car sector, not
only for its outstanding speed performance but
also because of a significant 20% reduction in
CO2 emissions compared to its predecessor.
In partnership with Roma Capitale, Automobili
Lamborghini has planned a wide range of
initiatives aimed at enhancing an important
piece of Italy’s manufacturing history:
- A temporary museum dedicated to Lamborghini
will be set up inside the Chiostro del Bramante
(Bramante’s Cloister) from April 26th to May
8th. It will be open to the public, completely
free of charge, every day from 10 am to 6 pm.
Through a collection of unique documents and
photographs of the time, visitors will have the
opportunity to retrace the amazing history of
the company, established by Ferruccio
Lamborghini back in 1963. A selection of engines
will also be displayed along with, of course,
the Lamborghini Aventador LP 700-4. The area
overlooking the Bramante’s Cloister will undergo
a requalification intervention promoted by
Automobili Lamborghini.
- A parade featuring 10 Lamborghini vehicles,
five Aventador LP 700-4 and five historic models
coming from the collection of the Lamborghini
museum (350 GT, Miura, Countach, Diablo and
Murciélago) will start from Piazza del
Campidoglio, with the official go ahead by the
Mayor himself Gianni Alemanno and Lamborghini’s
President Stephen Winkelmann. After a 9 km route
across Rome’s city center, closely escorted by
the Municipal police, the 10 Lamborghini
vehicles will arrive to Villa Borghese’s park to
conclude the parade at Casina Valadier where a
cocktail reception will entertain authorities
and media representatives. The parade will take
place on April 26th, with vehicles gathering at
the Campidoglio at 10 am and departure at 11 am.
- A temporary Collezione Lamborghini store will
be set up inside Scuderie Rispoli at via
Fontanella Borghese 56/B. The shop will be open
to the public from April 21st to May 8th from 9
am to 8 pm. After the opening of flagship stores
in prestigious locations such as Los Angeles,
Hong Kong, Melbourne and Berlin, finally in Rome
too, it will be possible to purchase products
from the sport-chic range inspired by the three
fundamental values
of the Italian brand: extreme, without
compromises and Italian. The shop will be
proposing trendy items to suit any requirement a
Lamborghini enthusiast may have. An Aventador LP
700-4 will be displayed here as well.
Over 150 journalists and nearly 200 dealership
managers from 45 countries worldwide, subdivided
into 10 groups, will be invited by Lamborghini
to attend this special event in Rome.
They will stay at the Westin Excelsior Hotel at
via Veneto and will have the unique opportunity
to test drive the new vehicle at the Autodromo
Vallelunga “Piero Taruffi” racing circuit.
To such purpose, Mayor Alemanno commented:
“Lamborghini is an icon of the “Made in Italy”
tradition and this event confirms Rome’s ability
to welcome the entrepreneurial world and offer a
wonderful platform for showcasing Italy’s design
and technology excellence”.
Stephan Winkelmann commented: “the new
Lamborghini Aventador LP 700-4 is a milestone in
Lamborghini’s history and represents a
two-generation leap into future of the
automotive industry. Having the opportunity to
launch our new model in Rome, with such a great
involvement from the whole city, and especially
from its Mayor, is a great recognition for all
Lamborghini’s employees who over the last four
years worked with enthusiasm and dedication to
develop this vehicle”.