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Automobili Lamborghini S.p.A has opened two dealerships in Mexico, firmly establishing the supersports car manufacturer’s presence in the country with its first official franchised locations. Lamborghini Mexico City opened for business on 26 October as the first official Lamborghini dealership in Mexico, situated on one of the city’s most frequented streets, Insurgentes Sur, where it will serve the growing local luxury market. The Mexico City opening has been followed by Lamborghini Monterrey on 27 October in the so-called “Beverly Hills of Latin America,” in the municipality of San Pedro, Nuevo León.
VIPs including politicians and guests from Mexico’s racing, sports, business and arts sectors joined Automobili Lamborghini personnel at the official opening in Mexico City. “These new dealerships represent Lamborghini’s commitment to expanding our presence in North America,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A. “Our Mexican clients love the brand for its unique values of being extreme, uncompromising and unmistakably Italian.”
The two dealerships are owned and operated by Martin Josephi Wellmann, a 40-year veteran of the automotive industry, who previously served as President and CEO of Volkswagen of Mexico, and then branched out into the manufacture, import and sale of luxury vehicles. His son Martin Josephi Pacheco, who worked with Josephi Wellmann and for Daimler AG, will serve as Commercial Manager of the dealerships. “We are excited to be working with Lamborghini and honored to be selected to create a dealer network in Mexico,” said Josephi Wellmann. “We are confident that both Mexico City and Monterrey will embrace and grow with the Lamborghini brand.” Both the Mexico City and Monterrey dealerships will operate as solus Lamborghini franchise locations, with full sales and services facilities.